Sir Mark had feedback regarding the issue with the missing SKU. When he asked the merchandising, they said that they are indicating the sub-brand code from the manufacturer part# section. They also said that they have been doing this even before. Upon checking on the created items, the specific item he's looking for exists, however, it has a different SKU.  I validated with them if the sub-brand code should be in the sub-brand section in JDA and explained to them that the manufacturer part# should have the same figure as the SKU since the data is being pulled from there and it should match for the item creation. I clarified this with Keith, and she mentioned that she's just editing the wrong manufacturer part# to get the correct SKU. Sir Mark said that he will check and coordinate this again with the merchandising.